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Tohono Chul

  • Direct all aspects of marketing for Tohono Chul and the Tohono Chul Garden Bistro

  • Work with multiple departments (Retail, Education, Philanthropy, and General Services) to achieve long-term goals and complete daily operational tasks

  • Manage, direct, and coordinate daily assignments and projects for Graphic Designer and interns

  • Obtain complimentary on-site and off-site press opportunities 

  • Photograph events for advertising, website content, social media, philanthropy, and archives

  • Write and distribute press releases

  • Establish involvement as a Board Member for the Oro Valley Chamber of Commerce and Local First Arizona Tucson Steering Committee

  • Create and execute private event sales strategies, including a pro forma

  • Create and distribute advertising campaigns

  • Plan merchandise rebranding to activate brand and increase revenue

  • Plan and execute on-site events such as Holiday Nights, Sonoran Spring Gala, and Pollinator Party

  • Create monthly analytics reports for social media, advertising, events, websites, and newsletters 

  • Create marketing snapshots for year over year event and sales analysis

Marketing & Communication​s
DIGITAL & SOCIAL MEDIA
  • Develop and execute bi-weekly newsletters and e-blasts

  • Establish and manage Google Adwords Grant

  • Maintain and increase email database from surveys and off-site events

  • Manage and create content for Facebook, Twitter, Instagram, and Trip Advisor

Website
  • Update website to a mobile-friendly theme

  • Reorganize navigation and content layouts     

  • Integrate plug-ins to include a new eCommerce platform, monthly-giving feature, a visually comprehensive plant database, inclusive events calendar, and ticketing system

  • Modernize and edit plant database

  • Maintain, edit, and contribute content for tohonochul.org

  • Project in the works: Wildlife Camera Project Activity Map 

iPhone & Android App
  • Streamlined content

  • Integrated use at on-site events of Holiday Nights, Chiles & Chocolate, and Bloom Night

  • Incorporated use of push notifications

  • Project in the works: Inclusion of plant database for on grounds digital plant identification

February 2016 - Present

Marketing & Communications Director

 
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Hotel Congress and Maynards Market & Kitchen

Marketing & Public Relations Director

February 2014 - February 2016

  • Direct all aspects of marketing for Hotel Congress and Maynards Market & Kitchen

  • Work with multiple departments (Club Congress, Cup Café, Hotel Congress, Copper Hall, Maynards Market, Maynards Kitchen) to achieve long-term goals and complete daily operational tasks

  • Manage, direct, and coordinate daily assignments and projects for Senior Graphic Designer and Marketing Assistant

  • Execute internal and external promotions, including digital and print productions

  • Negotiate advertising contracts with Clear Channel, AZPM, Tucson Weekly, Edible Baja, sponsorships with Arizona Theatre Company and The Rialto, and community partnerships for the Women’s Foundation of Southern Arizona and The Tucson Jazz Festival

  • Obtain complimentary press opportunities such as radio, print, and television interviews

  • Photograph events and food for advertising, website content, and social media

  • Create and distribute press releases

  • Establish involvement with the Downtown Tucson Partnership Leadership Council and Local First Arizona Tucson Steering Committee

  • Purchase, assist, and oversee application of holiday and event decorations

  • Create and execute sales strategies

  • Create and distribute advertising campaigns

  • Write and edit content for advertising, websites, newsletters, and social media

  • Assist in the curation and execution of Art in the Lobby

Marketing & Public Relations​
EVENT PLANNING
  • Plan and execute on-site events such as Dillinger Days, Agave Fest, Grapes to Glass, Born & Brewed, 
    Face Paint Town, Sear N’ Beer, and Ben’s Bells Ice Cream Showdown. Responsibilities include:

  • Rent equipment and supplies

  • Order consumables and decorations

  • Solicit sponsors and partners

  • Execute digital and print advertising and promotions

  • Organize department participation

  • Coordinate event staff and outside vendors

  • Event set-up and tear-down

  • Document with pre and post event reports

  • Coordinate videography and/or photography

  • Design and order merchandise, promotional materials

  • Create internal and external marketing collateral, signage 

  • Coordinate participation in off-site events

  • Create schematics and itineraries

DIGITAL & SOCIAL MEDIA
  • Manage, create content, and oversee internal contributors for multiple social media platforms such as Facebook, Twitter, Instagram, Yelp, Trip Advisor, OpenTable, and Ticketfly

  • Maintain, edit, and contribute content for hotelcongress.com and maynardstucson.com

  • Develop and execute bi-weekly newsletters and e-blasts, as necessary, for Hotel Congress, Maynards Market & Kitchen, Club Congress, and Maynards Wine Club Members

  • Maintain and increase email database from surveys, Ticketfly, and OpenTable

Administrative
  • Maintain the effective use of six separate department’s marketing budgets 

  • Train and manage Senior Graphic Designer, Marketing Assistant, and interns 

  • Create and institute social media policies, best practices, and procedures

  • Create monthly analytics reports for social media, advertising, events, websites, and newsletters 

  • Create event vendor application form and sponsorship packages

  • Reconcile marketing purchases with invoices and contracts

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Bookmans Entertainment Exchange

Community Relations Manager

October 2010 - February 2014

  • Plan and execute all community outreach activities in Tucson, Flagstaff, and the Phoenix Metropolitan Area 

  • Organize participation in, and logistics for, large events such as:

  • Tucson Festival of Books (100,000+ attendees)

  • Phoenix Comic Con (40,000+ attendees)

  • Harry and the Potters: Live at Hogwarts Hotel (3,000+ attendees)

  • Tucson GreenFest (1,000+ attendees)

  • Solicit and support local sponsorships such as The Loft, Rialto, Literacy Connects, Educational Enrichment Foundation, and KXCI

  • Develop and maintain relationships with community partners such as Local First AZ, Clean Cities, and Girl Scouts of Southern Arizona

  • Coordinate in-store literacy and educational programs such Kids Club, 1317, Project Educate, and Read 10 

  • Develop and implement print, electronic, social media, promotional, and cross-promotional advertising 

  • Train and manage in-store Event Liaisons and Community Coordinators

  • Manage the effective use of regional marketing budgets and ROI

 
SKILLS
  • Proficient in the effective use of social media apps such as Facebook, Twitter, Instagram, Hootsuite, Ticketfly, Yelp, Trip Advisor, and OpenTable

  • Creating ad artwork design and copywriting

  • Effective at producing newsletter designs and campaigns using MailChimp

  • Established user of Microsoft PowerPoint, Word, Excel, Outlook, iMovie, Adobe Illustrator and Photoshop, YouTube, iMovie and MailChimp 

  • Adept with PC and Mac operating systems

  • Experience with developing and implementing website content on both WordPress and Drupal platforms

  • Creative and concise writing skills for effective press releases, website content, social media posts, and marketing collateral 

  • Experience setting up film projection and sound equipment

  • Create and sustain business and community relationships

  • Use of metal and wood working tools and procedures for marketing props

  • Getting buy-in from staff and volunteers

education

2005 - 2007

Honors College, Cum Laude

Major: 3D Studio Art Studies  |  Minor: Art History

Bachelor of Fine Arts

2003 - 2005

Associate of Arts